Real advice for real writers (and those who want to become one)

Who Needs Your Company Culture?

Today's most successful companies are known as much for their company culture as they are for the products they've brought to the marketplace. Apple, for example, is legendary for carefully crafting a culture of innovation, deep-rooted secrecy, and an "attention-to-detail" atmosphere catering to the needs of its employees. Much has been written on this culture, whether it's exposing the severe intimidation factor across all job levels, or the exceptional cuisine in the cafeteria that would make even a 4-star Michelin chef pea-green with envy. It seems to all boil down to Apple's belief that excellence in company culture produces excellent products and services for their customers. Whether they need to go to the extremes they do to get their desired results can be debated, but we can all agree they are doing something right. So much so that start-up tech companies aim to model their culture after Apple's hoping to attain even a percentage of their success.

And, it certainly isn't just tech companies legendary for their rich and productive company cultures. Sam Walton, the founder of the retail giant Wal-Mart and its wholesale counterpart Sams Club, nurtured the culture of team-work and individual responsibility very early on. Wal-Mart employees tell stories of store pep-rallies each morning and accolades for individual employee successes. Sam Walton's model of company culture has been copied by CEO's that followed in his footsteps for generations.

But, these are two examples of major international corporations. There are also thousands of lesser-known companies (small to massive and everything in between) that have built solid company cultures as a foundation for their long-term success. New business owners and not-so-new business owners alike are looking to model their companies after these culture models just as much as they would Apple, Google, or Wal-Mart.

Did I just describe you? Do you have new business owners seeking you out for a cup of coffee and a chance to "pick your brain" hoping to find out how you did it? Maybe it's time to put the building blocks of the culture that has made your company what it is today into words. A handbook that tells your company's story would be sought after for start-ups, new businesses, or even by the employees in your company to more fully understand the culture in which they work. Either way, your experience in invaluable.

If you're interested in telling the story of your company's culture, let us know, we'd love to help.

#companyculture #CEOs #Businessbooks #books #speakers #conferences

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